Losing those extra pounds is more important than you may think. Two out of three Americans are overweight or obese according to the Surgeon General, marking a 50 percent increase over the decadent 90's decade. 15 percent of kids ages six to 17 are overweight or obese and diabetes is showing up The Centers for Disease Control report that one in four Americans get absolutely no exercise. And with a healthcare system that is teetering anyway, a looming debate continues about just who will pay the price for all those extra heart diseases, cancers and diabetes that have been accelerated by those extra pounds.
Losing weight is not about a miracle diet, expensive surgery or special foods. It is about eating less and exercising more. It's about taking 5 minutes a day and writing down what you ate and did the day before. And then looking at it, and really seeing what you are doing to your body. In working together and offering support to each other we can show the food and diet world we are not quite the dupes they think we are, and bust open the $60 billion weight loss market.
For your own free fat diary, log on to www.PhilsFatDiaries.com.
Copyright © Philip Lempert
About Philip Lempert
An expert on consumer issues, marketing trends, new products and food safety, Lempert is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought provoking and entertaining manner. Known as the Supermarket Guru®, Lempert is the food trends editor for NBC News' TODAY Show, founder and editor of SupermarketGuru.com and can be heard weekly as host of the syndicated radio show Shopping Smart®. He's also a correspondent for BBC Radio's 5 Live Program and is the author of several books including Being the Shopper: Understanding the Buyer's Choices, Phil Lempert's Supermarket Shopping & Value Guide. Phil is a member of the Advisory Board to the Partnership for Food Safety Education in Washington DC.

